The Roanoke Valley SPCA wanted to create a fun, informative site that really showed off the animals. To put a fun twist on it, we made it like an internet dating site, as if the pets themselves were writing the ads.
Responsibilities:
Interactive Media Award:
Outstanding Achievement
Additional banners were created to randomly show on the home page upon refresh. We all enjoyed finding pictures and coming up with headlines for these pages.
This landing page served as a gateway to the Flash animal gallery.
Post launch we received feedback that many of the people coming to the shelter had found their pets through the website. Some even said they felt a special connection to their new pet just from the description and photos.
Many times dogs are returned to the shelter because they just aren't a good match with their owners. We created an electronic version of the Iams's quiz to help users find the right dog for them.
We noted that people often returned to the shelter to see if new animals had arrived when they were "shopping" for a new pet. As part of the custom CMS, we allowed users to receive mail about new pets that matched what they were looking for.