About

CSUEB's website was redesign to reflect the vibrancy and energy of the campus and the surrounding Bay Area.

Responsibilities:

• User research
• Information architecture
• Wireframes
• Client relations

Recruiting

While the university has traditionally been a commuter campus, they wanted to promote a greater sense of community, and encourage the trend towards students being there full time.

Reaching out

One of our design goals was to "Offer each audience segment a valuable, relevant experience." Alumni are an important part of the community, offering support and a way to reconnect with old friends.

Academics

Different students have different needs. This academics landing page helps students drill down to the information they're interested in.

Addressing concerns

Our research showed that parents and students were concerned with how to pay for their education. It was important to create good "scent" to the information and then clearly outline costs and steps for applying for aid.